10 Tips to Prepare for a PR Career

24 01 2012

1. Read the News. It is so important to be able to have a conversation about what is going on in the world. Not only as a PR professional but also in order to have a casual conversation with a co-worker or future employer.

2. Don’t dress for the job you have, dress for the job you want. You have to act like a professional if you want to be treated like one. Make it known that you are ready for whatever comes your way and that you can handle moving up the corporate ladder. This is particularly important when meeting someone for the first time- your appearance is their first judgement.

3. Be familiar with different personality types. PR is about connecting with people- you have to be able to think outside the box and realize that not everyone does things the same way you do it. Learn about the people you are dealing with and how they understand and respond to information, know how to read people.

4.  Understand mission statements. Before going on a job interview you should know almost everything there is to know about that company, and most important their mission statement. If their mission statement is unclear or does not match your personal mission statement, it is not the place for you.

5. Be flexible. In the beginning of your career, especially in this economy, you have to be willing to make changes in your routine. You might not always work the hours you are expecting or doing the job you were planning but in the end you are helping someone out somewhere along the way and it will be returned to you at a later time.

6. Keep it personal. Try to get to know the people you are working with, you don’t always have to talk about business. People will appreciate if you take the time to get to the know that outside of the work place. Also, keep in touch after internships. You may not want to work their again but you never know who you might want a recommendation from.

7. Safe questions. Most interviewers at the end of an interview will ask if you have any questions. Though you might not have any, it is better to have something ready to ask. A safe question is asking the interviewer about himself such as, “What do you like most about your job?” or “How did you get started?”. Everyone’s favorite conversation is about themselves and it also makes your conversation with them more personal.

8. Always arrive early. Everybody has heard that first impressions mean everything. Whether it is an interview or just getting to work, it is important to arrive early. When you are first starting out it shows that you are reliable and dedicated to being there if you are there a little early. If you are going to be late for an interview, you are better off rescheduling so that you have a fresh start rather than going through with the interview when the interviewer may be annoyed.

9. Thank you’s. After an interview it is important to thank them for their time. If you can do this again in a hand-written note it is an even greater gesture that increases your likelihood of being remembered.

10. Keep a positive attitude. Negative energy is highly contagious. People appreciate those who can accept constructive criticism, admit their mistakes, and see the good in all situations.




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